Employment / Work HistoryActivities
Safa East Venture – Vienna, AT
Founder 02.2018 – present
Funding Wiener Medieninitiative, Vienna Business Agency 04.2021-10.2022
Crowdfunding Campaign: Raised money for starting a platform connecting Europe and Middle East 06.2018
Embodiment Coach
and Project Development

Podcast Series about women, talents and people building cultural bridges between Middle East and Europe 10.2020 – present
Start Community Radio, Women on Air / Radio Orange since 10.2020
Start Project Talent Journey in Lebanon and Oman 08.2019 – 03.2020
Created SafaTalents platform featuring Talent Stories and Interviews 06.-09.2019
SafaTalents Kulturverein – Vienna, AT
Co-Founder 10.2019 – present
Performance Art: Moving Cont/r/acts
web@ngel against hate speech online, ZARA
Beyond Realities: Multimedia Storytelling and Process


Traveling 2016 – present

Bildungskarenz 06.2015 – 06.2016 educational leave
Started Blog in German language 2017 – present stories of a woman traveling the Middle East
Exploring the Middle East: UAE, Oman, Lebanon, Saudi Arabia, Iran, Iraq, Israel, Palestine
Studying Arabic language and culture for 1 year in Jordan, Oman, Lebanon
Deloitte Consulting (DC) – Vienna, AT 11.1996 – 06.2016
Partner (Geschäftsführerin) Human Capital 07.2008 – 05.2015Business responsibility Talent Management: product lines, Austrian market and consulting teams
Marketing and Sales
Leading client projects
New Business development, Innovation and change management
PR: Public speeches, articles in newspapers, magazines and books
Senior Manager Human Capital 01.2001 – 06.2008Business development: Talent Management
Manager of consultant teams
Project leader
Account leader, clients in private and public sector
Consultant/ Senior Consultant/ Team Leader Human Capital
11.1996 – 12.2000
Project manager and expert for public and private sector clients
Education
University of Sheffield, UK 10.1994 – 10.1995
Master of Science Occupational Psychology

University of Vienna, AT 10.1989 – 06.1994
Master of Arts Psychology, Focus on work psychology and organizational development